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HIGH-TECH GPS TOURS DEBUT TO SHOWCASE LOW-KEY KEY WEST

Go GPS Tours' Highlights of Key West excursion guides visitors past art galleries, favorite local hangouts and historic landmarks and museums such as the former home of Ernest Hemingway. Visitors carry small user-friendly GPS Ranger units, shown here, with audiovisual informational segments that are automatically triggered to play as they move from location to location (GPS coordinate to GPS coordinate).

KEY WEST, Florida Keys — Visitors are using high-tech handheld global positioning system units to tour the low-key island of Key West following the January 2008 debut of Go GPS Tours’ interactive audiovisual sightseeing experiences.

Available in multiple languages, the innovative tours use video clips, contemporary and historic photographs, text and audio narration to present the island city’s popular attractions and hidden treasures, art and culture, flora and fauna, offbeat history and local color.

Visitors stroll at their own pace, carrying small user-friendly GPS Ranger units with splash-proof non-glare screens. Audiovisual informational segments are automatically triggered to play on the units as participants move from location to location (GPS coordinate to GPS coordinate).

Tours include Highlights of Key West, an overview of the island’s Old Town district featuring popular landmarks such as the southernmost point in the continental United States and the former home of literary legend Ernest Hemingway; and the Old Town Waterfront Tour that features Mallory Square and the colorful Historic Seaport. Both tours guide visitors past notable museums, art galleries and favorite local hangouts.

“We present facts that you would learn if you were being walked around town by a local,” said Go GPS Tours’ Sue Cooper. “We want people to come away with a sense of really knowing Key West.”

As well as providing an in-depth view of Key West for English-speaking visitors, the tours also are available in Spanish, German and French, enhancing the visitor experience for international travelers.

Additional tours, including an “off the beaten path” jaunt and an art gallery stroll, are in development.

The price for the three-hour rental of a programmed GPS Ranger unit is $29 plus tax. Longer rentals can be arranged. To book a tour and arrange for delivery of a Ranger to any Key West accommodation, call (305) 293-8891 or visit their website www.goGPStours.com

For information about lodging in Key West, call 1-800-LAST-KEY (800-527-8539) or explore this Web site.

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